Today's fresh food is built around an illusion

When shopping for fresh produce, have you ever asked any of these questions? This looks great, but is it? My diet app says this has high levels of nutrition, but does it? Am I really getting what I'm paying for? Is this worth it?

You Are What You Eat; but WHAT Are You Eating?

It's rare to find a wellness trend today without some sort of dietary requirement. From paleo to vegan, those promoting self-improvement often start with what will become you: your food. And if it's accepted that what you're eating is the key to being well - isn't it worth paying attention to what's actually in your food?

Carotenoids: A Part of Nature's Rainbow

With a societal push towards healthier eating, you may have heard the phrase "eat the rainbow." But when it comes to fruits and vegetables, what do those colors actually mean and why are some fruits more colorful than others? Blueberries get their deep blue from anthocyanins, while asparagus gets its green color from chlorophyll.