In the News: Why Do Consumers Perceive “Pretty” Food as Being Healthier?

 In Media

Why DO consumers perceive “pretty” food as being healthier?

At TeakOrigin, we ask this question a lot. After building the largest database of nutrition intelligence in the world, we’ve learned that better appearance doesn’t necessarily mean better food.

And as this article posted on Technology Networks points out, “pretty” food may sometimes be deceptive:

“… “Classical aesthetics may be a costless and subtle new way to convey naturalness and healthfulness—attributes that consumers increasingly demand in food products. At the same time, pretty food presentation may optimistically distort nutrition estimates and negatively impact dietary decisions. Given these findings, policy-makers may want to consider modification disclaimers as an intervention or strengthen regulations around providing objective nutrition information with food images.”

Check out the full article here.

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