What’s the TeakOrigin Guide?


TeakOrigin Guide is a free resource designed to unearth the unique inner qualities of food.

The TeakOrigin team assesses thousands of samples purchased at ten top grocers in Los Angeles and Boston (our pilot cities) every week to gather millions of data points and create up-to-date digital food models.
The initial focus is top-selling fruits and vegetables that include: apples (multiple varieties), avocados, bananas, blueberries, grapes (red/green), spinach, strawberries, tomatoes, with other foods in process.

We publish these never-before-seen insights each Friday in the TeakOrigin Guide, organized in an easy-to-use interface with search tools to present data that is accessible, actionable, and easily understood. The guide features three main categories to explore:

Quality Score: A measurement of the nutritional content of the produce, or the averaged nutritional content of all produce carried by the grocers.

Value Rank: A ranking of grocers delivering the highest quality at the best price.

Perception Rank: A ranking of how consumers perceive grocers’ produce quality.